Norton Motorcycle unveiled the adventure motorcycles Atlas twins at EICMA 2025 under TVS Motors. With this, the brand has officially entered the adventure motorcycle segment. Norton has confirmed the Atlas ADV variants’ launch in the Indian market. People excited about the Norton return can check the full details here.
Norton has introduced four products under TVS Motors’ ownership at the EICMA 2025 show and marked its fantastic return to the market. The Manx twins have attracted attention with a 1200cc V4 engine, but the Atlas twins are for the larger customer base.
Norton has kept the manufacturing and launch details under wraps, but confirmed some features and performance. According to reports, the Atlas model would have the widest torque in the adventure category.
Norton Atlas ADV India Launch
Norton Motorcycles is back in the market with TVS support, as TVS invested in the brand and acquired it in April 2020. Since TVS owns the Norton motorcycle, the brand has introduced the new Manx and Atlas models at EICMA 2025.
Norton Atlas ADV variants will be ideal for the large customer base, hence many were wondering about their India launch. Norton Motorcycles has confirmed the Atlas ADV variants in the Indian market, thanks to the TVS backing.
The British brand’s presence was limited in the Indian market, but with this model, they will be making their strong presence. According to the reports, Norton can launch the Atlas GT and Atlas in the Indian market by mid-2026.
Norton Atlas ADV Variants Design
Norton Atlas ADV variants have modern adventure styling, making them look bold and stylish. Let’s see how the model is designed and what makes it stand out:
- The middle-weight adventure bike will come with a parallel twin engine and three trim levels, elevating the experience of the riders.
- The model is a fusion of modern design and rugged capability that will elevate your experience of adventure touring.
- The model will have twin LED projector headlamps and DRLs highlighting the path, while there are cornering lights and puddle lamps too.
- The bike has a clean and luxurious finish with footpegs, adjustable levers, a windscreen, sculpted bodywork, and upright ergonomics.
- The Atlas ADV variants will have a 6-inch TFT display for modern connectivity and accessing various other functions.
- The Atlas GT design is slightly different from the Atlas as it offers premium styling, comfort-oriented, and offers road-biased touring.
Norton Atlas ADV Specifications
Norton has not revealed much about the Atlas ADV, but based on the available information and expectations, you can find the following specs:
- Engine: Norton will release the middleweight adventure bikes with a 585cc parallel twin engine, liquid-cooled with the widest torque. According to reports, the model can have 70 hp maximum power with the 585cc engine.
- Transmission: Norton Atlas ADV variants will have the six-speed gearbox, fuel injection, and be BS6-compliant.
- Chassis and suspension: The Norton Atlas ADV variants will have USD front forks and monoshock rear suspension (adjustable in higher trims).
- Wheels: The Atlas ADV variants will have 17-inch Michelin tyres and 19-inch front wheels. The Atlas GT will have 17-inch Michelin Road 5 tyres, whereas the Atlas ADV variant will have dual-purpose Bridgestone AX41 tyres and the front wheel of 19-inch.
- Brakes: The Norton Atlas ADV variants will have disc brakes at the front and rear-end, and corners with ABS powered by a six-axis IMU. The model will have different ride modes and better traction control for great handling.
| Engine | 585cc, parallel-twin engine, liquid-cooled |
| Expected power | 70 hp |
| Transmission | 6-speed gearbox |
| Wheels | 17-inch at the rear end and 19-inch front wheels |
| Chassis and suspension | USD front forks and monoshock rear suspension |
| Emission compliant | BS6-compliant |
Norton Atlas ADV Expected Price
The Norton Atlas ADV will be launched in the Indian market in mid-2026, but the price has not been revealed yet. The adventure bike in India is priced between ₹2.5 lakh – ₹8 lakh, so you can expect the Norton Atlas ADV variant to be priced between ₹5 lakh to ₹7 lakh.
The Norton Atlas ADV motorcycle will give competition to the many models, like the Honda NX500, the Triumph Scrambler 400X, Moto Morini X-Cape, Royal Enfield Himalayan 450, and KTM 390 Adventure.
Norton Atlas ADV variants will be available in India by mid-2026, so the Indian customers who are excited about the Norton return can find high performance, better design, and other capabilities.
