The countdown for CES 2026 has begun, as it is an important time for automotive technology. The BMW Neue Klasse new era has begun, and it will be showcased at CES 2026, while Mercedes also showcased big tech. If you are wondering about the new tech and big unveils from the big automotive companies, you can find the full details here.
With AI and technological advancements in the automotive industry, CES 2026 can be the venue for the big announcements. The electric vehicle market is booming, hence carmakers are working to bring the best with advanced tech.
The BMW will reveal the new iX3 SUV built on the Neue Klasse platform, while Mercedes is expected to unveil the MB.OS updates and other digital tech. Both German brands are ready to take on the new electric era with new technological advancements.
What’s BMW Neue Klasse’s new Era?
BMW will showcase its iX3 at the upcoming CES 2026 event, which is the first vehicle of BMW built on the Neue Klasse platform. Even before hitting the streets, the car has won multiple innovation awards. The model has many technological integrations that will blow your mind, such as:
- BMW is the first automaker to integrate Alexa tech into its vehicles, offering in-vehicle AI assistance that can make your driving experience better than ever.
- With Neue Klassem, the group has reached a milestone as it will become a companion for the AI capabilities and new technologies, such as the BMW Panoramic iDrive, for a unique driving experience.
- You will get your BMW Intelligent Personal Assistant, your co-driver that lets you easily access the vehicle controls, navigation, and other features.
- The BMW iX3 is the first model to integrate drive system control and driving dynamics in one single unit, named as BMW Heart of Joy.
- The iX3 has the sixth-generation 800-volt drive and battery tech, setting a new benchmark of efficiency.
- The new iX3 can drive up to 400 miles range, and charge in 21 minutes through a DC fast charger.
- Overall output of the iX3 is 463 hp, it offers 476 lb-ft torque, and 4.7 seconds acceleration for 0 to 60 mph.
What’s the Mercedes Big Tech to be unveiled at CES 2026?
Mercedes will not have a separate booth, but it will collaborate with others as they will showcase the digital experiences and software at the CES 2026. According to the reports, the following big Mercedes-Benz technologies will be showcased at the event:
- MB.OS updates: The Mercedes-Benz operating system will get an update for the AI integration and offer better connected services. It will enhance the infotainment systems, offer personalization, and provide other assistance.
- AI-powered interface: Mercedes will highlight its AI-powered driver interaction built on the MBUX Hyperscreen concept.
- Car displays: The company’s digital dashboard integration with AI and major advanced technology will be unveiled at CES 2026.
When will the CES 2026 be held?
The CES 2026 event will be held in Las Vegas from 06 January to 09 January 2026. The pre-conference and pre-show events will start on 04 January 2026. According to the reports, industry leaders will showcase innovations for future transportation in the 20 sessions at the event.
BMW, Mercedes, Honda, and Volvo, and other key players will showcase their AI-driven mobility, EVs, digital ecosystem, and innovative tech at the event. The event is beyond automotives, as it offers a stage to smart home tech, robotics, AI, smartphones, and mobility solutions.
What else can you expect from CES 2026?
Apart from the BMW and Mercedes, you can look forward to the following tech show in the mobility solutions at the event:
- Sony Honda: Honda and Sony’s joint venture has confirmed the show of the Afeela1 EV and a new concept model at CES 2026. Honda showcased the Afeela 1 at last year’s event, and now we can see the pre-production version of the model at this year’s event.
- Chips and Sensors: The automotive suppliers can showcase the chips and sensors used in the car’s automotive technology to attract a few clients.
This year’s CES event will be a trade show for deals between suppliers and automakers as the carmakers are moving forward to better technology for consumers. BMW i X3 and Mercedes big techs, along with other big players, have grabbed the attention and increased the anticipation for the upcoming event.
